Car Garage Pichler

KFZ Pichler is a car garage in Upper Bavaria, Germany. Cornelius Pichler, the owner, is a third generation car mechanic and his skills are widely lauded. Conny refers to his clients’ cars as 'patients' and it is often said that there is something almost shamanic in the way that he can bring practically-defunct automobiles roaring back to life. The KFZ Pichler location itself is brilliantly characterful and takes on its own mystical qualities – cats and chickens make homes for themselves between scrap and collectibles and the hypnotic sound of a bubbling wild stream surrounds the daily work of the garage. I wanted this branding to reflect the atmosphere of the garage, as well as playing up to Conny's gifts as a mechanic. In lots of ways, the branding (including the feather-shaped air fresheners or the Cleaning Cloth) pay homage to the cult status of Conny and his workshop.

The stationary allows Conny to fill everything in by hand, as the Computer is still not a frequently used tool at his garage.

There are collectibles or cult objects for the happy clients, like Stickers, Car Air fresheners or even a cleaning cloth, as Conny quite often returns a working car with a dirty motoroily stiring wheel and drivers seat. On the cloth it says "Healing hands are not necessarily clean" - written in Upper Bavarian Dialect which is the sound of Connys speech.

A little keychain with a small container filled with "Healing Water" from the spring that flows underneath the Pichler property. The "Ponlachbach" is a stream that appears next to the workshop, leading into the nature reserve Ponlach. It consists of excellent drinking water, which is the source of various healing stories.

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