Car Garage Pichler
KFZ Pichler is a car garage in Upper Bavaria, Germany. Cornelius Pichler, the owner, is a third generation car mechanic and his skills are widely lauded. Conny refers to his clients’ cars as 'patients' and it is often said that there is something almost shamanic in the way that he can bring practically-defunct automobiles roaring back to life. The KFZ Pichler location itself is brilliantly characterful and takes on its own mystical qualities – cats and chickens make homes for themselves between scrap and collectibles and the hypnotic sound of a bubbling wild stream surrounds the daily work of the garage. I wanted this branding to reflect the atmosphere of the garage, as well as playing up to Conny's gifts as a mechanic. In lots of ways, the branding (including the feather-shaped air fresheners or the Cleaning Cloth) pay homage to the cult status of Conny and his workshop.